Archive - The Cooler

Let’s talk about motherf*ckin' windfarms

Can celebrities say it louder for the back of the room?

Aug 28 •

The New Rules of Climate Tech Storytelling

Sean Higgins of Climate Drift shares a fresh playbook for cutting through the noise in a changed climate market.

Aug 14 •

July 2025

Climate storytelling is everywhere – from the big screen to kids' shows

A recap of Yale’s Climate Storytellers’ Summit

Jul 31 •

Fusion Energy Has a Story to Sell

Why the next generation of fusion startups needs storytelling strategies as advanced as their plasma physics

Jul 17 •

June 2025

April 2025

Earth Day Reflections: Stories That Move Us

Narratives that inspire our approach to climate comms

Apr 24 •

How to navigate a bad headline

Bad press happens, here's what to do about it

Apr 10 •

March 2025

Are Climate Businesses Still Climate Businesses If They Don’t Talk About Climate?

How to win customers and save the planet by saying the quiet part quietly

Mar 28 •

How CJ Biomaterials’ Director of Marketing Thinks About Moving Beyond Sustainability Marketing

Leah Ford talks bioplastics, effective climate messaging, and more.

Mar 13 •

February 2025

For the food industry, the future is now

Prices for meat, dairy, and eggs are rising. Are vegetarian options ready for their close-up?

Feb 27 •

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