Kip Pastor and his team at media company Pique Action are still searching for a word (or words) that evoke the opposite of doom scrolling. For now, hope scrolling is the best thing to describe what they’re trying to achieve through their storytelling, which is focused on positive climate narratives that inspire action and, well, hope.
In our debut audio episode, The Cooler team interviewed Kip to learn more how Pique is achieving this through different initiatives like "Next Now," which showcases human innovation in climate tech, a comedy show called "Unf*cking The Planet,” and the team’s most recent project, “Reinventing Tomorrow,” which is about climate tech in the global south.
In our conversation, Kip shares insights on the current landscape of climate communication, the challenges of engaging diverse audiences, and the importance of highlighting solutions.
“We have a hypothesis that every company should be a media company,” he said. ”Everybody needs to tell their story.”
Kip Pastor on engaging hearts and minds in climate storytelling