Addressing the difficult nature of climate takes a creative mind. Sarah Lazarovic has a knack for finding fun, interesting ways to approach the conversation.
One idea: to help stave off impulse buying, draw what you wanted to purchase instead. She went through a period that would draw things for herself and others. These small projects eventually lead her to write an entire book on the subject, titled “A Bunch of Pretty Things I Did Not Buy” all about consumerism and how to live with less.
Today, in her role as VP of Communications and Creative Strategy at electrification nonprofit Rewiring America, she and her colleagues dress up in costume to help educate the public about the benefits of electrifying the major appliances in the home.
The Cooler team chatted with Lazarovic to learn more about her creative process, how she made her way from journalism to working at an electrification nonprofit, and how she manages the existential dread of climate change. Along the way, she shares the different ways she’s used comms and creative over the course of her career to tell impactful stories about climate.
“We have all the tools,” she said, reflecting on climate storytelling today. “We just have to act as fast as we possibly can to put them into the world.”
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